Jiangsu market liquor brand Competitiveness Report (Summary)

 Introduction

into 2010, various brands of liquor prices in China rising. To Maotai, for example, the beginning price of about 700 yuan, can be off-season in July and August, when prices suddenly soared, the price suddenly rose to a thousand dollars the terminal, and the momentum of this price increase is still continuing, December 15, 2010 night Moutai suddenly announced since January 1, 2011 increase from the ex-factory price, the average increase rate was 20%.

2010 liquor in the capital market the overall gains across the board plate. By Yang, for example, shares listed in less than a year of Yang November 23, 2010 was won Maotai, a record high 283.8 yuan liquor stock price. The market value of over billion, significantly narrowing the distance with the Maotai.

2009 China's output reached 706 million liters of liquor. Latest data show that full-year 2010 production of 891 million liters of liquor, an increase of 27%, China has created a record high point of liquor production.

the three miniature outline of our performance on the Chinese market, the broad contours of liquor. Ready in 2009, the siren song of 2010, we can say that the performance of two years of Chinese liquor market, a liquor will herald the arrival of the development of a higher platform. Xinhua Daily

the sixth consecutive year the authority to invite industry experts to set up Task Force, focused collection of the true voice of the consumer line, combined with the performance of country liquor market, the development trend for white wine in Jiangsu Province, on liquor market performance of the brand and brand-depth research and competitive analysis.




urged the liquor market price crisis : the total profit of the wine industry's 10.408 billion yuan from 2004 to 2009 of 36.026 billion yuan, an increase of 246.14% 5. Which, in 2004, liquor industry profits amounted to 5.866 billion yuan in 2009, while total liquor industry profits reached 23.489 billion yuan, an increase of more than 300%, accounting for 65% of the alcohol industry. Liquor industry in 5 years, the compound growth rate of revenues and profits leading the wine industry: sales revenue CAGR of 33.47%, the leading 25.09%; total profit CAGR of 46.67%, the leading 36.26%.

liquor industry to maintain such high growth is the rapid development of China's macro-economic backdrop, many liquor companies, especially leading enterprises to seize the great opportunities for consumers to upgrade to continuously adjust the product structure, improve profitability achieved.

rapid economic development, increasing revenue, driving the upgrading of consumption structure, thereby stimulating market demand for high-end liquor, directly contributed to the large number of first-line high-end liquor prices raced ahead. Improve macro-economic growth is the basis of level of consumption, and improve the level of consumption of traditional high-end liquor also been the core factor prices. Should also be noted that, according to National Bureau of Statistics, November 2010 China's consumer price index (CPI) rose 5.1%, the highest since 2008, a new high of 26 months. In the economic environment under the pressure of CPI rise of the hit new high, increased inflation expectations, China's macro economy, the cost price of liquor brewing, packaging materials prices, labor wages, transportation costs and other links are bound to rise sharply in 2010, liquor market In addition to other references in the Preamble of the Maotai, Wuliangye also set off a wave of price increases across the board, according to manufacturers to notify the end of November 2010 during New Year's Day 2011, Wuliangye wine across the board is expected to exceed 10% increase, this is the first in 2010 Wuliangye three rounds of price increases.