first product strategy

first product strategy, product development should focus on personalization. Now updating every time the vertical models only four to five years, the shortening of product life cycle of automobile manufacturers, is undoubtedly a challenge. Enterprises must speed up research and development, the introduction of new models, application of new technologies to provide a new selling point, developed for the \

for \Active R & D fashion, personality, movement characteristics of strong models. In displacement, transmission, automotive forms, drive mode, and configuration, color and meet the \In general, the \They prefer the hatchback, men like manual cars, in pursuit of driving pleasure; women like automatic transmission in order to make driving more convenient. A variety of fashion brand's flagship model was a success, such as the Corolla and Civic. The \In addition, the color of the body was \

Secondly, the product positioning to focus on differentiation. Car belonging to a highly differentiated product, the difference can be reflected in features, performance, durability, reliability, style and design. For \Orientation is established, will form a difference, to meet consumer needs in this area first thought of the brand, the positioning can achieve preconceived results.